Experience

Poli Hass

Visual Content Lead

Bergen County, NJ (201) 889-7022 pinkpic.art@gmail.com

Profile

Creative professional with 12+ years of experience in graphic design, along with experience in product and lifestyle photography, editing, and visual content creation. Currently managing studio operations and a team of retouchers while staying hands-on with photography, styling, and post-production. Bringing a strong design background, a creative eye, and a practical approach to developing visual content from concept to final delivery.

Professional experience

JME & CO.

New York, NY 2024–Present

Lead Product Photographer & Studio Manager

  • Lead product and lifestyle photography for merchandise sold through Bloomingdale’s, Walmart, Target, JCPenney, and TJ Maxx.
  • Manage daily studio operations and lead a team of retouchers, guiding workflows, image quality, and final deliverables.
  • Plan, style, photograph, and edit product imagery, working hands-on with lighting, props, composition, and creative setups.
  • Shoot and edit photography and occasional short-form video content for JME’s new social media channels.
  • Built and launched an e-commerce website for new products now selling across the U.S.; created photography and graphics for a Walmart marketplace storefront.

Previously: Packaging Designer

  • Designed packaging, catalogs, and marketing materials; coordinated artwork and production details with vendors and internal teams.

SHEKULO-TOV GROUP

Israel 2021–2024

Lead Graphic Designer & Photographer

  • Led creative design work for packaging, product launches, marketing campaigns, social media, and events.
  • Planned and produced product and fashion photography, including shoot preparation, styling, and editing.
  • Maintained consistent brand visuals while coordinating projects with internal teams.

WALLI STICKERS LTD

Israel 2017–2021

Senior Designer & Project Manager

  • Created custom wall decals and decorative graphics for residential and commercial spaces, from concepts to production-ready files.
  • Coordinated client projects and worked with designers and production teams through delivery.

MRKT GROUP

Israel 2016–2017

Creative Studio Manager & Graphic Designer

  • Created and coordinated design, photography, and image-editing projects for e-commerce clients, including Amazon and Shopify content.

FREELANCE

Independent 2014–Present

Graphic Designer & Photographer

  • Maintain relationships with recurring clients, independently managing photography and design projects from planning through editing and delivery.

Expertise

Photography & Editing

Product and lifestyle photography · Studio lighting · Styling · Lightroom · Photoshop · Retouching

Content & Management

Social media content · Short-form video editing · Studio operations · Retoucher leadership · Shoot planning

Design & E-commerce

Packaging · Graphic design · Website creation · Product listings · Illustrator · InDesign · Canva

Education & training

Israeli Animation College (IAC), 2018: Special effects, editing, post-production & motion graphics

John Bryce College, 2012–2014: Graphic design, advertising & digital media

Additional photography and lighting studies

Languages: English · Hebrew · Russian

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